![]() ![]() There was an article that we posted and it got over 90,000 comments, right? And we were trying to see the impact of The Shade Room and understand what our role is in culture right now. I was just talking about it the other day with my staff. It's where it started, and it's where people are most used to consuming news, but if I wanted to say what the real pulse of the whole brand is, it's even beyond any platform. So all of our platforms are doing really well, but Instagram is definitely the pulse. We're one of, if not the biggest Black website out there that does celebrity news except for, I would say Worldstar. Our website is actually, we're bigger than BET.com. ![]() The heart of the brand lies on Instagram, but we do have a very strong website. Which aspect of The Shade Room is the most valuable to you? Where do you feel like the heart of the brand lies? They were saying, "Hey, if they would delete The Shade Room." If they were a bigger media company, they were like, "We can't trust Facebook and Instagram." So that's why a lot of people were reaching out to them and doing stories on it, because they were like, "Well, what should publishers do? You could just get deleted and whatever, you know!" So I think that was the situation, but it helped us. So then you have all this digital that had a heavy presence on social media, and people were nervous. You know BuzzFeed started on social media, too. When we got deleted, it was during a time when other media companies were starting to be worried. Here's all your Instagrams back, go away! Don't ever bother us again!" When they took us down, all the websites were coming at them like, "Why did you delete The Shade Room? What was the reason?" So they were like, "Listen, it was a mistake. So it had to have been something like that. We would get permission to post these videos and then these companies - I don't know if you've heard of them, but like Jukin Media and all these others which buy peoples' content afterwards and then charge you for it. It may have been just other peoples' videos, because at that time I don't think we had our system down pat. We all of a sudden got deleted, right? I still don't know the reason why the Facebook or the Instagram got deleted, but I'm assuming it might've been some type of copyright situation. They're everywhere they are the paparazzi for The Shade Room.Īt one point your Facebook got deleted. They will see celebrities in restaurants, in Atlanta, they'll see people walking up and down the street in New York. So, they are paparazzi for real, and they're everywhere. So he's hugging the girl and she's about to come into the house, and our Roommate just snaps a picture and she's like, "Oh my god! Wiz Khalifa!" I can't tell you how many paparazzi pictures, Tamar Braxton, when she got a divorce from Vince, or she was dealing with the divorce, and then she had a new man and they were eating at a restaurant outside in Beverly Hills somewhere, and one of our Roommates was like, "Oh my god, I was in the car driving." These messages. They had just broken up, and one of our Roommates was just walking her dog and she happened to be right in front of Wiz Khalifa's house as he was letting some girl in. That's just people sending! There was one time, when Amber Rose was dating Wiz Khalifa. It seems like you guys have eyes everywhere. ![]()
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